|
On 1 June 2009 Promens and Arla Foods, the largest dairy group in Europe, entered into a contract for continued delivery of Promens' CombiPac® packaging for key Arla brands such as Kærgården, Dansk Lurpak, Bregott, Anchor, Lätt & Lagom, Dana Zola etc.
Under the agreement, the Promens facility in Stilling near Skanderborg in Denmark will supply CombiPac® packaging to Arla’s dairies in Denmark and Sweden.
Arla and Promens currently have a partnership for the supply of a wide range of the excellent packaging products manufactured by Promens.
Since the successful launch of Kærgården in Denmark in 1990 – today one of the strongest brands in Denmark – the CombiPac® format has been Arla’s preferred packaging for spreadable products.
In 2006, Arla chose to expand its market by launching a German Kærgården which has been a huge success in the German market. Another version was also launched in Poland in 2008.
Arla’s choice of CombiPac® as preferred packaging for these strong brands is, among other things, a result of a long-standing partnership with Promens as supplier where quality, reliability of supply and professional collaboration are key words.
Lars Høgh Jensen, Category Buyer with Arla Foods, states: “Our choice of Promens as continued supplier is of course based on an actual business model where costs, supply chain factors and the like are being considered, but we also took into consideration that Promens for almost 20 years has been an extremely reliable and competent supplier of quality packaging for Arla and we would like to see this collaboration continue.”
Niels Chr. Schou, Sales & Marketing Director of Promens Food & Beverage Packaging: “We are very happy with being able to continue our long-standing and very stable collaboration with Arla. The new contract gives both parties the necessary peace of mind to continue developing both new and well-known packaging formats.”
CombiPac® has several significant product features among who are minimal use of plastic material to the advantage of cardboard. This unique feature enables Arla to enhance its environmental profile in its choice of packaging. CombiPac® also provides 100% UV protection. UV light is a significant cause of butter degrading in terms of taste and smell. Due to CombiPac® Arla is therefore able to maintain the product quality throughout the product life cycle.
For further information, please contact: Promens – Niels Chr. Schou
tel. +45 – 87 93 53 16
*Arla Foods is the largest dairy group in Europe with an annual turnover in 2008 of almost DKK 50 billion and nearly 21,000 employees. Arla Foods is an cooperative society which is owned by 10,500 Danish and Swedish milk producers. Arla is headquartered in Aarhus and markets its products to 130 different countries through sales divisions in 24 countries and production facilities in 10 countries. Click here to visit Arla.
|